Where Imagination Lives

I had always wondered what it would be like to enter a bookstore and have everything I was thinking of burst into life. What if all the stories really did pop out of the pages? What if Peter Pan really did fly off, away from the words that conceived him? I know I’m not alone in thinking that during most of the times I visit a story-laden spot, whether it be a bookstore, a library, or a personal room of reading at home, I think of all the tales and truths between them. The treasures that everyone, not only bookworms appreciate.

And now, entering a Fully Booked store allows me that very pleasure: of having the books come to life, of having a character beside me, of watching the story unveil through another reality. The Fully Booked Imagine App creates an augmented reality in my smartphone (and yours too!), allowing me to see what it would be like if the dragons and cyclopes I had only read about did exist in our world! 

 Now, the dragons dance as if they were real! 

Here are some instructions so you can imagine, too!

1. Download the Fully Booked Imagine application from the iTunes store (for iPad 2, iPod Touch, and iPhone devices). You may search for “Fully Booked Imagine” or simply “Fully Booked” in the App store.
2. When visiting a Fully Booked branch, open the application, and hold it against the book covers featured in the window displays and in-store posters.
3. See the books come to life!
4. You may even snap a screenshot by holding the power button and the home button at the same time. The screenshot will appear in your camera roll.
5. Share the experience! Tweet us your photos (tag us: @_FullyBooked, #fullybookedimagine) or post them on our Facebook wall. We’d love to see what creative screen caps you can come up with. Why not try posing with the characters that come to life?

What do you think the animation will be for The Son of Neptune? :-) 

The most heartfelt of thanks go out to our friends at Bates Manila and Sindikato Productions, without whom the conception and creative execution of this project would never come to be. It was from their imagination that this was conceived, and because they shared it with me, I do the same with you.

Let’s pay the favor forward. Let your own imagination live, too!

Fully Booked Imagine App also features World War Z, The Chronicles of Narnia, The Hunger Games and The Hitchhiker's Guide to the Galaxy. Special thanks to Random House, HarperCollins, and Scholastic. :-) 

A Teaser

What do you think of when you step into a book store? Or not even a book store, but a library, or your own reading nook at home? What are the things you think of, images you see, and emotions you feel? 


For the most part, I’m excited by the possibilities of all the stories suddenly surrounding me. What new worlds a few words create by simply being written!


What do you imagine when you step into a book store?